# CANENERO

> CANENERO is a branding and digital agency with over 25 years of consolidated experience. From ambitious start-ups to global organisations, we support clients in navigating and reaching their goals, guiding them through change.

Slogan: Make Good Things. Core Philosophy: Humanistic Branding. Address: Via Sbrozzola, 17T, 60027 Osimo (AN), Marche, Italy. Email: hello@canenero.com. Tel: +39 071 7211116. Certification: ISO 27001. VAT: IT02063570424.

The visual identity is represented by the canine mascot "Robin", symbol of an empathetic, person-centred environment. The "Make Good Things" philosophy is rooted in Humanistic Branding, inspired by Tolstoy: brands must not be extractive entities but promoters of social wellbeing, acting as "patrons of desires". Consumers are not passive audiences but human beings in a context of mutual growth.

Services are structured around three pillars: Brand Strategy (auditing, positioning, purpose, personality, voice), Brand Development & Implementation (identity, digital strategy, UI/UX, web dev, content, social media, advertising), Brand Governance (consistency, quality control, trademark management). CANENERO rejects off-the-shelf solutions and applies a branding journey based on co-creation.

Team: Gilberto Chiacchiera (Account Director), Massimo Ghergo (Creative Director), Antonello Molella (Head of Strategy), Romina Gattaceca (Senior Account Manager), Lucia Gagliesi (Head of Creative), Carlo Antonelli (Head of Development), Valentina Tsilikopoulos (Head of Digital Marketing), Frank Eckl (Senior Designer), Elisa Bianchi (Visual Designer), Dennis Joel Sarasibar (Frontend Developer).

## Who we are

- [Who we are](https://www.canenero.com/en/who-we-are): Agency history, Make Good Things philosophy, mascot Robin and team.
- [Humanistic Branding](https://www.canenero.com/en/humanistic-branding): CANENERO's theoretical manifesto: brands as promoters of social wellbeing and "patrons of desires".

## Services

- [Brand Strategy](https://www.canenero.com/en/what-we-do): Brand Auditing, Target Audience Analysis, Market/Competitor Analysis, Brand Architecture, Positioning, Brand Purpose and Essence, Brand Personality and Brand Voice.
- [Brand Development & Implementation](https://www.canenero.com/en/what-we-do): Naming, Brand Identity, Brand Book, Art Direction, UI/UX Design, advanced Web Development, Solutions Architecture, Quality Assurance, Social Media Strategy, Digital Advertising, Media & Video Production, Product and Packaging Design, POP materials.
- [Brand Governance](https://www.canenero.com/en/what-we-do): Brand Consistency, Quality Control, Brand Protection, Guidelines Enforcement, Content Approval, Trademark Management.

## Portfolio

- [Arval](https://www.canenero.com/en/projects/arval): 12 years. Global strategy and governance, international Brandbook, real-time LCV Configurator, Arval Store retail design, Digital Advertising for BNP Paribas Group.
- [Grottini](https://www.canenero.com/en/projects/grottini): 10 years. Repositioning with cultural framework "WE > ME", open-circle logo, Grottini Digital Place presented at Euroshop.
- [Bayer Crop Science](https://www.canenero.com/en/projects/bayer-crop-science): 5 years. B2B social strategy "In Data We Trust", content strategy, community management, social advertising on Facebook.
- [Interno Marche](https://www.canenero.com/en/projects/interno-marche): Museum hotel in Tolentino, Designtelling methodology, UI/UX, Web Development, Growth Marketing.
- [Arval Store](https://www.canenero.com/en/projects/arval-store): Brand Strategy, Brand Governance, Creative Contents, Customer Experience for Arval retail.
- [Grisù](https://www.canenero.com/en/projects/grisu): Digital launch of the animated series on Rai YoYo. Brand Implementation, Digital Strategy, Content Strategy, Social Media Management, Digital Advertising, Website.
- [Design Terrae](https://www.canenero.com/en/projects/design-terrae): Brand Strategy, Brand Governance, Web Development, Social Assets.
- [Dekalb](https://www.canenero.com/en/projects/dekalb): Brand Implementation, Social Media Marketing, Digital Advertising.
- [Assalzoo](https://www.canenero.com/en/projects/assalzoo): Brand Governance, Brand Implementation, Digital Strategy, Web Development.
- [Rijk Zwaan Italia](https://www.canenero.com/en/projects/rijk-zwaan): Brand Governance, Brand Implementation, Digital Strategy, Media Production, Web Development.
- [All projects](https://www.canenero.com/en/projects/): Full portfolio. Other clients: Procter & Gamble (>10 years), TreValli Cooperlat, Astea Energia, COOSS.

## Optional

- [Contacts](https://www.canenero.com/en/contacts): Contact form and details.
- [Privacy & Cookie Policy](https://www.canenero.com/en/privacy-cookie-policy)
- [Information Security Policy](https://www.canenero.com/en/security-policy)
- [ISO 27001 Certification](https://www.canenero.com/files/CertificazioneISO27001-0008.2025.pdf)
- [LinkedIn](https://www.linkedin.com/company/canenero-agency/)
- [Instagram](https://www.instagram.com/canenero.agency/)
- [Facebook](https://www.facebook.com/canenero.agency/)