Challenge
Consolidating Assalzoo's role as guardian of a strategic national heritage. The challenge was to transform the association's perception from a simple trade representation to an authoritative reference point for a sector that combines scientific research and territorial know-how.
Solution
We supported Assalzoo in developing an integrated communication strategy through enhancement projects, institutional materials and dedicated digital platforms, contributing to its transformation into a thought leader in the sector.
Services
Brand Governance
Brand Implementation
Digital Strategy
Media Production
Web Development
Brand Strategy
We supported Assalzoo in evolving its historic identity through a brand strategy process that redefined its visual and verbal positioning.
The new identity reflects the strategic essence of the sector: a contemporary language that enhances scientific expertise and thought leadership, transforming the association's perception into an authoritative guardian of Italian feed industry excellence.
OUR CONTRIBUTION
Digital strategy and digital touchpoints
We defined Assalzoo's overall digital strategy, mapping every opportunity for contact with its stakeholders. Subsequently, we developed all touchpoints: institutional website, platforms dedicated to projects and specific initiatives.
The result is an omnichannel ecosystem that transforms every click into an opportunity to strengthen the association's authority and guide users toward valuable content.
OUR CONTRIBUTION
Sector promotion
We developed We Feed, a strategic university recruiting project dedicated to graduates in agriculture and related disciplines. The objective is to bring young talent closer to the feed world, positioning the sector as an innovative and sustainable career opportunity.
The project materialized with FeedJobs, a digital platform dedicated to job opportunities in the sector. An ecosystem that connects supply and demand for specialized work, creating for the first time a professional community structured around the Assalzoo brand and its member companies.
OUR CONTRIBUTION
Regulatory database
We designed and developed Assalzoo's regulatory database, transforming a simple archive into a strategic digital platform. The system collects, organizes and promptly communicates all sector regulations to members, becoming a true knowledge management hub for the entire feed supply chain.
The platform offers dedicated functions for members, advanced search systems and consultation tools that transform every regulatory update into strategic information immediately accessible and usable for member companies.
OUR CONTRIBUTION
Event design
We transformed Assalzoo's institutional events into strategic brand building moments. Through an integrated event design approach, every appointment becomes an opportunity to strengthen visual identity and enhance the association's positioning as an authoritative reference point for the feed industry sector.
OUR CONTRIBUTION
