To support the brand in its growth, ensuring consistency of vision and values in each new project, keeping alive the driving force and human character that distinguish it.
Thanks to a dedicated team that has a deep understanding of its identity and objectives, we take care of both the strategy and execution of each project. Our brandbook guides consistent implementation.
We developed Arval's brand literature, which is adopted globally. A compass that guides every project and allows you to best express the brand's vision, values, and identity.
This is an informative and accessible guide, designed to involve and inspire anyone, internal or external to the company, who becomes part of the activities and path of the Arval brand.
We created the Arval Italia corporate video focusing on the stories of the people who use Arval mobility solutions every day.
6 actors, 10 locations throughout Italy, 30 extras, a crew of 12 people: a great production to communicate the essence of the Arval brand.
We helped design the concept of the Arval Stores, immersive spaces where the brand takes concrete shape.
In particular, we developed the brand strategy and positioning assets that outlined the in-store experience. Subsequently, we supported Arval in defining the design, focusing attention on the customer experience. From here, spaces were born designed to offer those who use them a pleasant and relaxing experience. See the Arval Store case history.
Together with Arval we have worked to enhance the network of car maintenance centres through a digital platform: a community that creates connections and nurtures team spirit among over 1,600 professional partners.
Arval For Employee
'Arval For Employee' is the Arval mobility project dedicated to employees of partner companies. Through a co-creation process with the customer, we defined the communication focuses and developed the strategic digital touchpoints.
Commercial Offers Configurator
Through an internally developed configurator, we allow the sales division to define in real time the commercial vehicle proposal that best meets the individual needs of each customer.
By entering the customer's specific needs, the tool returns optimal solutions among all available models. Thanks to rapid, targeted and personalized consultancy, you have the advantage of drastically reducing quote times and perfecting the customer experience.
We design and produce periodic advertising campaigns, aimed at the wide audience of customers of the BNP Paribas group companies.
We develop creative concepts across social media, apps, sites and all connected digital touchpoints. We take care of the production and coordination of multi-format communication materials, in line with the creativity of the campaign. The focus is to intercept the target audience through effective promotions, fueling brand awareness and directing people towards content that communicates the strengths of the commercial offer.