As Arval's strategic partner, we accompany the growth of the brand in Italy and Europe by developing integrated projects which, from brand strategy to retail design, express a shared vision of sustainable mobility, innovation, and attention to people.

Challenge

To support the brand in its growth, ensuring consistency of vision and values in each new project, keeping alive the driving force and human character that distinguish it.

Solution

Thanks to a dedicated team that has a deep understanding of its identity and objectives, we take care of both the strategy and execution of each project. Our brandbook guides consistent implementation.

Services

Brand Governance
Brand Implementation
Consulting
Digital Strategy
Media Production
Web Development

A leader in Europe in long-term car rental, Arval promotes and supports the mobility of people and companies, creating innovative and tailor-made solutions.

SUMMARY

Brandbook

The route for shared and inspired navigation

We developed Arval's brand literature, which is adopted globally. A compass that guides every project and allows you to best express the brand's vision, values, and identity.

This is an informative and accessible guide, designed to involve and inspire anyone, internal or external to the company, who becomes part of the activities and path of the Arval brand.

Corporate Video

Stories in motion

We created the Arval Italia corporate video focusing on the stories of the people who use Arval mobility solutions every day.

6 actors, 10 locations throughout Italy, 30 extras, a crew of 12 people: a great production to communicate the essence of the Arval brand.

OUR CONTRIBUTION

• Creative Concept
• Storyboarding
• Casting
• Location Scouting & Management
• Full Video Production
• Post-Production Editing
• Motion Graphics and Visual Effects

Arval Store

The brand becomes a place and an experience

We helped design the concept of the Arval Stores, immersive spaces where the brand takes concrete shape.

In particular, we developed the brand strategy and positioning assets that outlined the in-store experience. Subsequently, we supported Arval in defining the design, focusing attention on the customer experience. From here, spaces were born designed to offer those who use them a pleasant and relaxing experience. See the Arval Store case history.

OUR CONTRIBUTION

• Brand Strategy Development
• Brand Tagline
• Brandbook
• Visual assets
• Concept Design Support
• Customer Experience

Go to the Arval Store Project

Arval Network

A community that grows with the brand

Together with Arval we have worked to enhance the network of car maintenance centres through a digital platform: a community that creates connections and nurtures team spirit among over 1,600 professional partners.

We have also contributed to the branding of the centres' websites, created photographic services of the centers present throughout the national territory, produced a video about the services, and shared the values of this network.

OUR CONTRIBUTION

• Brand Development
• UI/UX Design
• Website Development
• Copywriting
• Art Direction
• Storytelling
• Video Production
• Motion Graphics

Arval For Employee

The culture of mobility, for all people

'Arval For Employee' is the Arval mobility project dedicated to employees of partner companies. Through a co-creation process with the customer, we defined the communication focuses and developed the strategic digital touchpoints.

For AFE we take care of campaigns and promotional materials designed to boost a new culture of mobility.

Commercial Offers Configurator

Proposal and solution: immediately and tailor-made

Through an internally developed configurator, we allow the sales division to define in real time the commercial vehicle proposal that best meets the individual needs of each customer.

By entering the customer's specific needs, the tool returns optimal solutions among all available models. Thanks to rapid, targeted and personalized consultancy, you have the advantage of drastically reducing quote times and perfecting the customer experience.

OUR CONTRIBUTION

• Business Analysis
• Software Architecture Design
• Custom Configuration Engine Development
• Vehicle Database Integration
• User Interface Design
• User Experience Optimization
• Front-end Development
• Testing & Quality Assurance
• Deployment & Maintenance
• Customer Support Training

Digital Advertising

Engagement Campaigns

We design and produce periodic advertising campaigns, aimed at the wide audience of customers of the BNP Paribas group companies.

We develop creative concepts across social media, apps, sites and all connected digital touchpoints. We take care of the production and coordination of multi-format communication materials, in line with the creativity of the campaign. The focus is to intercept the target audience through effective promotions, fueling brand awareness and directing people towards content that communicates the strengths of the commercial offer.