We have helped to define the personality of the Arval Stores and create an emotional bond with customers.
One of the many projects developed in collaboration with Arval.

Challenge

To create a distinctive positioning and guide the development of store design and to offer an engaging and memorable shopping experience.

Solution

We have created strategic positioning assets that have redefined the in-store experience, based on consultancy and aimed at establishing a relationship of trust with the customer.

Services

Brand Building
Brand Strategy
Brand Governance
Creative Contents
Customer Experience

Arval Store

Shops dedicated to mobility

In the Arval Stores, customers can discover long-term rental and other mobility services through an exclusive experience. Highly qualified staff is available to provide personalized advice and help them choose the solution best suited to their needs.

Today, Arval Store is the place where mobility services are accessible to all, capable of offering maximum clarity and the best experiences.

Brand Strategy

In a changing world, Arval places the person at the centre and encourages freedom of choice.

In Arval Stores people can find their ideal mobility solution, configuring it according to their needs and expectations. A tailor-made service is offered, which adapts over time following the evolution of your personal and professional life.

OUR CONTRIBUTION

• Brand Workshops
• Competitor Analysis
• Value Proposition
• Brand Tagline
• Brandbook

In synergy with Arval, we have developed innovative "phygital" experiences, created advertising campaigns in national newspapers and promotional digital materials to support sales actions.

OUR CONTRIBUTION

• Advertising
• Shooting
• POP Marketing Materials
• Leaflet & Brochure
• Digital Assets
• DEM
• Video animations

Customer Experience

Design that puts the customer at the centre

We contributed to the definition of the design of the Arval Store developed by our partner Grottini by taking care of the Customer Experience aspect. Our goal was to create a welcoming and usable space, capable of making people feel at ease and offering a pleasant and relaxed shopping experience.

Starting from the elimination of dividers, physical elements, barriers and formalisms that could create distance between client and consultant, we have created wide-ranging and comfortable environments. From the moment they enter the store to the moment they pick up the vehicle, every detail has been taken care of to ensure an engaging experience where the customer is the main protagonist.