Challenge
Establish the positioning of a global brand with solid roots in Italy, communicating not only its technological leadership but also its core values and commitment to a more sustainable future.
Solution
We developed a multi-channel strategy that integrates corporate, digital, and territorial activities. An approach that led to the creation of distinctive projects for the community and the enhancement of the brand's premium products.
Services
Brand Governance
Brand Implementation
Digital Strategy
Media Production
Web Development
Brand implementation
The start of the collaboration coincided with the adoption of new international guidelines indicated by Rijk Zwaan to evolve its brand identity. As a partner agency in Italy, we guided the implementation of this important change that balances technological leadership and the centrality of people, innovation, and sustainability.
We translated the new guidelines into an integrated local strategy that embraces all communication touchpoints. A gradual implementation process that preserves the brand's distinctive values while strengthening its positioning in the Italian market.
OUR CONTRIBUTION
Event Design
For the Rijk Zwaan annual convention, we conceived and executed an innovative format, the Sharing Days, an opportunity for dialogue and strategic discussion with the protagonists of the Italian fruit and vegetable supply chain.
A significant aspect of our contribution was the involvement, in person or via video interviews, of important Rijk Zwaan Italia partners, from producers to traders, from nurserymen to vertical farms, to tell the story of innovation through their direct experiences. Material that enriched the event with authentic content and allowed for the construction of a collective narrative on the future of the sector, focused on digitalization and new technologies.
OUR CONTRIBUTION
Brand Experience
We manage the communication for the demonstration events that Rijk Zwaan organizes throughout Italy. Open days, demo days, and technical meetings become opportunities to communicate innovation through direct engagement with producers, operators, and stakeholders in the sector.
Our integrated approach transforms every event into a multi-channel storytelling platform, where videos, interviews, and digital content amplify Rijk Zwaan's expertise and strengthen relationships with the relevant professional community.
OUR CONTRIBUTION
Brand Tools
We rethought the catalogs for individual crops, transforming them from mere technical tools into vehicles for brand awareness. An editorial project that communicates not only the product features but, above all, the vision and value that Rijk Zwaan brings to its clients.
The new visual identity translates into a more contemporary and engaging language, where technical data and storytelling merge to describe varietal innovation and its concrete impact on the fruit and vegetable supply chain.
OUR CONTRIBUTION
Product campaigns
We develop creative campaigns to promote Rijk Zwaan products and varieties through targeted and engaging storytelling. Each campaign integrates physical and digital touchpoints into a multi-channel strategy that optimizes brand visibility and amplifies dialogue with key stakeholders.
From creative concept to media planning, from content production to performance optimization: our approach merges strategic and creative expertise to maximize communication effectiveness across all channels.
OUR CONTRIBUTION
Social Media Strategy
Since the launch, we have partnered with Rijk Zwaan Italia in managing their Facebook and Instagram presence, positioning the brand and fostering dialogue within the horticultural community.
Our content strategy translates a core value into the digital space: putting people first. The brand tells its story through the voices of those who live it every day, featuring testimonials and educational content on varieties, innovations, and supply chain solutions.
To support growth, we designed advertising campaigns utilizing advanced audience segmentation. The integration of organic and sponsored efforts has delivered excellent results: high reach, significant engagement, and an increase in qualified followers.
OUR CONTRIBUTION
